Challenges Ahead For the EV Market


With the dedication of the Indian segment towards electrification in the mobility sector, the main question that arises is, Are Indians ready for the Next Step? Enhancing demand for EVs and better performing vehicles will be vital to accomplish the 2030 target. Additionally, in the long-run, it is more economical to own and maintain an EV. India’s hurried state-mandated switch to e-vehicles raises 6 major roadblocks.

1. The current Erratic Power Supply
It is a widely acknowledged fact that the erratic power supply in India is the bane of economic and industrial development in the country. Being erratic means that the residents and companies requiring electricity cannot predict when this electric power will be available for their consumption. This especially is a huge hindrance for a nation that wants a adopt a mobility solution completely run on electricity.

2. Price Sensitive Customers
India is a very price-sensitive market and the high upfront cost of EVs is one of the main deterrents for e-mobility acceptance in the country. Convincing Indian consumers about the benefits of EVs in terms of cost savings and sustainability will have to be our primary objective.

3. Charging Infrastructure
Even in major cities, residential areas, offices or pay and park locations offer no support for electric vehicle charging. Additionally, actual charging stations are far and few in between. People will need to be assured that they won’t find themselves struggling for a charge up. We need a solution that offers batteries with infrastructure as a service, on a pay-as-you-go model, similar to the refueling ecosystem for ICE vehicles.

4. Import of Major components
China is the largest supplier of EV batteries and auto components across the Globe. This is not an ideal situation as it puts us back into the position we are in with petrol and diesel, leaving India vulnerable to international market fluctuations. To overcome this problem, the batteries and components will have to be produced in India.

5. Range Anxiety
Range anxiety continues to be a major deterrent in EV adoption. The Fear that the Vehicle might not have sufficient range to take them to their destination is deeply linked to the lack of charging infrastructure in the country.

6. Lack of Service & Maintenance
Although it is true that EVs require little maintenance and do not incur large costs, they also need to be noted that we have a very limited workforce trained for this specific purpose. The country needs more trained EV Engineers to tackle this problem. It is not just the infrastructure, but also the workforce that matters.

These challenges need to be handled in a step-by-step approach which will, in turn, open the gateways to achieve 100% EV Adaptability.

Sources: OUTLOOK INDIA story|EXPRESS DRIVES financialexpress /car-news | ACADEMIA PUBLISHED PAPER Erratic_Power_Supply | EFFICIENT MANUFACTURING | INC4 features